Privacy
Privacy notice
How we look after the information you give us, in plain English.
Who we are
Created Futures Ltd is responsible for the personal information described here. We are registered in England and Wales, company number 16278163, at Homewood House, St. James Road, Netherbury, Bridport DT6 5LP. You can contact us about privacy at info@created-futures.com.
This notice covers this website, created-futures.com. Our apps, such as Cricket Creator and Artist Created, have their own privacy notices.
What we collect
- When you download our research report: your email address, and your name, organisation and role if you choose to give them.
- When you use our contact form: your name, email address, organisation if you give it, the topic you choose and your message.
- If you ask for our news: your email address and a record of when and how you agreed.
- When you visit the site: basic technical information our hosting provider needs to deliver pages and keep the site secure, such as your IP address. We do not use this to identify you.
Why we use it, and our legal basis
- To reply to your message, because it is in our legitimate interests, and yours, to answer you.
- To keep a record of who has downloaded our research, so we understand who it reaches and can report to the people who fund it. This is in our legitimate interests. We will not send you marketing because of a download alone.
- To send you occasional news about our research and programmes, only if you ticked the box to say yes. This is based on your consent, and every email has a link to unsubscribe.
- To keep the site secure and working, which is in our legitimate interests.
Cookies and tracking
We do not use advertising or tracking cookies, and we do not use analytics that follow you around the web. The site uses only what is strictly needed for it to work and to stop spam, so we do not need to ask for cookie consent.
Who we share it with
We never sell your information. We use a small number of trusted providers to run the site and send email, such as our hosting provider, Cloudflare. They act only on our instructions and must keep your information safe. Some of them may store information outside the UK; where they do, we make sure appropriate safeguards are in place, as UK law requires.
How long we keep it
- Contact form messages: up to two years after we last hear from you.
- Report download records: up to three years.
- News mailing list: until you unsubscribe, after which we keep only a note that you opted out, so we do not email you again.
Your rights
You can ask to see the information we hold about you, to correct it, to delete it, to limit how we use it, or to object to us using it. You can withdraw your consent to our news at any time. Email info@created-futures.com and we will reply within one month.
If you are unhappy with how we have handled your information, you can complain to the Information Commissioner's Office at ico.org.uk or on 0303 123 1113. We would appreciate the chance to put things right first.
Children
This website is meant for adults: parents, teachers, employers and partners. We do not knowingly collect information from children through it. Young people use our apps under separate rules, with parents in charge.
Changes to this notice
We will update this page if anything changes. Last updated November 2026.